Playing your network: gaming in social network sites

Recently the use of social network sites have emerged as one of the most important and time-consuming online activities. In the large and diversified social network scenario Facebook emerged as one of the most important sites at least in the United States and in Europe. In the Facebook-based gaming scene Playfish, a UK based company, has recently gained a leading position with more than 50 million registered players. The paper will analyze these five games, observing, starting from Playfish’s games, how Facebook games use the social network site and the social relationships between players as a core element for the game experience. In SNS several different contexts of life seems to exist one near the others and eventually overlapping. Closest friends with co-workers, relatives with ex-schoolmates: the paper will present how the new SNS environment can be used for gaming and how gaming activities change when they enter the collapsed context of SNSs. Author